Month: January 2023

One of the positives that came from the pandemic is that many pharmaceutical companies are moving their manufacturing plants back to the US. Unfortunately, like in many industries, there is a challenge with the supply chain.

In this episode of the B2B Marketing Excellence Podcast, Donna spoke with Adam Covitt of the Federal Equipment Company about the used equipment space.

They spoke about the all-time high demand for pharmaceutical machinery, as manufacturers hold onto older equipment longer and look for used machinery as a first option.

Watch here on YouTube or listen via your favorite podcast platform.

Whether you are an employee, an employer, or retired – there are aspects of the new SECURE 2.0 Act you are going to want to know about.

In the latest episode of Aging Issues Radio, Joseph Soricelli details some of the main points of the SECURE 2.0 Act including changes to the required minimum distributions age, the ability to have employer matching contributions go to building up an emergency fund or paying down student debt, and that IRA catch-up contribution limits are going up.

Watch here on YouTube or listen on your favorite podcast app.

Unless you have an unlimited budget, “spray and pray” marketing is probably not the best use of your marketing dollars. But how do you target down to only reach the specific customers you want?

In the latest episode of the B2B Marketing Excellence Podcast, Donna spoke with Amy Miller, Director of Data Marketing Solutions at Informa. Using the pharmaceutical industry as an example, they discussed several ways to reach the right people in the right places including industry partnerships, curated lists, and strategic nurture marketing.

Watch here on YouTube or via your favorite podcast platform.

“There’s a great story in every person… and our job is to actually find it.”

How well do you know your customers? If you are simply transaction based, you may be missing out on the incredible amount of data and power that comes from a relationship-based model.

In the latest episode of the B2B Marketing Excellence Podcast, Donna interviewed Greg Trauthwein, President & COO of New Wave Media. A B2B publisher, Greg shares his insights on how he and his team use the relationship with their customers as a compass when deciding the best directions for their organization.

Watch here on YouTube or listen on your favorite podcast platforms.

Marketing to manufacturers is an art and a science all its own. And with manufacturing growth skyrocketing in the US, it’s a great time to really learn the best ways to reach this expanding market.

In the latest episode of the B2B Marketing Excellence Podcast, Donna spoke with Alan Berg, Founder & President of TechGen Media Group. One manufacturing target they spoke about was metalworking and the various ways savvy marketers can best reach that audience.

Understanding the growth of your target industry and utilizing quality industry-specific sources will help improve your marketing results.

Watch here on YouTube or listen via your favorite podcast platform.

I’ve worked for smooth-running companies that were great at communicating throughout the organization. And I’ve also worked for toxic tire fires where no one knew what anyone else was doing and everyone was miserable.

In the latest episode of the B2B Marketing Excellence Podcast, Donna had a fascinating conversation with Ken Spaeth, the CFO at Cutting Tool Engineering magazine. As a CFO he could have simply sat at his desk and asked for reports on how the company was functioning. Instead, he stepped out of his office and joined his team in the field. He wanted to get hands-on experience and learn who their clients were and how his team could help.

Watch here on YouTube or listen via your favorite podcast platform.

The reason why influencer marketing works is the same reason good reviews are so powerful – someone besides you thinks your product or service is great. But what many companies may not realize is that influencer marketing works in the B2B world too.

In the latest episode of the B2B Marketing Excellence Podcast, Donna spoke with influencer marketing expert Niklas Hartmann, Managing Director of Reachon.

Listen in as they discuss the difference between a brand ambassador and an influencer, the ways your influencer marketing works differently for a B2B versus a B2C brand, and six tips that every company can follow to benefit from influencer marketing.

Watch here on YouTube or listen via your favorite podcast platform.

Are you a financial advisor, lawyer, or someone else helping older people with their assets?

The latest episode of Aging Issues Radio has just been launched. In this episode, Joe spoke to the Westchester Senior Law Collaborative about best practices when it comes to financial planning for seniors.

Watch here on YouTube or listen via your favorite podcast app.

One of the great fallacies I learned in my early days of corporate marketing was that B2B marketing was based on facts and data and B2C marketing was based on emotions.

The truth turned out to be that all buying decisions have a strong emotional component. Which is why relationship marketing is so vital to the success of industrial B2B marketing.

In the latest episode of the B2B Marketing Excellence Podcast, Donna had a fascinating conversation with Zahra Awan, Editor of Furnaces International and Aluminium International Today. Come learn why building relationships is vital to the growth of industrial brands.

Watch here on YouTube or listen via your favorite podcast platform.