One of the great fallacies I learned in my early days of corporate marketing was that B2B marketing was based on facts and data and B2C marketing was based on emotions.
The truth turned out to be that all buying decisions have a strong emotional component. Which is why relationship marketing is so vital to the success of industrial B2B marketing.
In the latest episode of the B2B Marketing Excellence Podcast, Donna had a fascinating conversation with Zahra Awan, Editor of Furnaces International and Aluminium International Today. Come learn why building relationships is vital to the growth of industrial brands.
Watch here on YouTube or listen via your favorite podcast platform.