“Your brand is what people say about you when you’re not in the room” – Jeff Bezos
Everyone has a story – whether you want one or not. If you don’t take control of your own story, others will start coming up with their own about you.
Let Smith Douglass Associates help you control the narrative.
What does this mean in practical terms?
When you Google your names your Linkedin profile is usually one of the first hits on the page. What does your profile say about you? And what is it saying about you that you don’t realize?
If your blo page is functionally indistinguishable from your coworkers bios — that can a big problem. You are announcing to the world that you are nothing special. What makes you memorable?
Is your resume telling the right story for the job you want? How can you get past the computers? How can you stand out to rushed and overwhelmed HR people?
It sometimes feels like anyone can say anything on the internet. What do you do If the stories told about you are damaging? How do you take back control of your narrative?
One way to differentiate yourself is to be considered a “thought leader’ in a specific field or topic. What are you doing to showcase who you are and what you know?
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