Month: March 2021

From host Donna Peterson –

This morning I was very intrigued to be sitting down (or standing up), with Liane Caruso, a Franchise Marketing Consultant, about the franchise space. I have done a little work in the franchise space, but Liane really went into details about this industry. It is a great industry for people who want to make a change in their life and own their own business. Basically, these people are ready to control their own destiny! Listen in because this was a fun interview.

• Intricacies of the franchise Industry
• Biggest trends for franchise marketing in 2021
• The importance of giving and educating
• Different ways to get energized

From host Donna Peterson –

In this episode, I sat down with my good friend Amy Miller, the Director of Digital Engagement at Informa.

Amy shared some great ideas on how to make a marketing campaign more responsive and how to nurture prospects into becoming customers.

• The Old is New Again – Incorporate Traditional Marketing
• Branding vs. Lead Generation
• Frequency Blasts
• Digital Advertisement placed in front of the same recipients as the Email

Informa is a multinational publishing, business intelligence, and exhibition group with offices in over 45 countries, in a variety of industries.

In this episode of the Ounce of Prevention podcast, we talk with Jennifer Curran, President of the Johnson Stevens Curran Insurance Agency.  The bottom line is that many small businesses either don’t have enough insurance coverage or the right kind of insurance coverage. Jen discusses a number of these blind spots, including cyber insurance, employee practices insurance, and business interruption insurance. 

Subscribe to the Ounce of Prevention podcast. In each episode, we’ll focus on a specific legal issue and how it could impact your everyday life. The goal of the podcast is to educate and inspire our listeners to harness the law to make life just a little bit easier.