As a marketing consultant, I do a lot of research for my clients.
As a genealogist, I also do a lot of research for my clients.
This leads to some interesting internet searches.
As a marketer, I like to watch what ads appear on my various feeds, as numerous algorithms try to guess who I am and what I want to buy based on my browsing history.
Apparently, this week I am an elderly gay black man who is really interested in cigars, pick-up trucks, and assisted living communities in Las Vegas.
Just a reminder that, while digital marketing can be a powerful tool, there is no guarantee that you are reaching who you think you’re reaching. Technology isn’t magic. As marketers, we still have a lot of work to do.