Today, Donna spoke with Pauline Murphy from 1 Stop Data. They spoke about the importance of having and using only clean, compliant data. This push must come from the board level. Therefore, train and assign specific team members in data protection and security (GDPR, PECR).
Start with an Information audit:
- What data do you hold?
- Where do you keep the data?
- What do you do with the data?
Then do a Data Protection Impact Assessment, which is very important to manage your company’s data protection risk. If you do not do an assessment, you will find yourself all over the place.
Key Elements to consider:
- Data Security
- Data Accuracy
- SARS
- Audit Trail
- DPO Officer
- Legal Basis
- Ensuring everyone in the data chain is compliant
Analyzing your in-house data is a great way to pinpoint your ideal customers, so you must ensure the information you review is current, updated, and compliant.