Month: April 2022

It’s easy to get overwhelmed when you’re thinking of starting your own business. There are so many things you have to learn. But guess what, you don’t have to do everything yourself, and there are people and resources out there to help you.

In the latest episode of B2B Marketing Excellent, Donna Peterson interviewed Aaron Montgomery, co-founder of Our Success Group, on various tips new business owners should know.

If you’ve just started a business, or you are a small business owner trying to get out of your own way, this episode is a must.

Especially in the B2B industrial market, your sales teams need to be trained on relationship building and not transactional sales.

In the latest episode of the B2B Marketing Excellence Podcast, Donna Peterson interviewed Dan Englander, CEO & Founder of Sales Schema. Three things they discussed were:

1) Why do salespeople need to rethink what they are doing in order to stand out from the noise?

2) How do you find the right balance between personalization and scale in sales?

3) What is the best strategy for going outside of referrals and personal networks to find new business?