Smith Douglass Associates

Non-Traditional Marketing

Check out this Forbes article on 15 non-traditional ways to market your business… I really like number 3:

“Podcasting is a powerful medium that continues to grow. Podcasts are becoming increasingly influential to consumers and are an effective way to showcase your organization as a subject-matter expert—a thought leader—in your industry as well as promote who you are, what you do and how you do it. Society likes things to be easy and convenient. For many, listening to a podcast is a great way to consume content.”

Read the article here

Podcast – How Do I Sell My Business?

When you want to sell your house, you call a real estate broker; when you want to sell your company, you call a business broker. There can be a LOT of pitfalls out there for those trying to sell their businesses on the own. Tell the wrong people that you are selling, and you end up with employees fleeing, vendors panicking, and your competition having a field day.

In this episode of The LIPN Podcast, we talked with Hal Fuchs of The NYBB Group on what business owners need to know when thinking about selling, why people sell and to who, and some of the most common mistakes that people make in the process.

Podcast – What is New York’s Cannabis Act?

If you live in New York State, you have probably heard that Governor Cuomo is working on legislation to legalize recreational marijuana. The Cannabis Act is actually an incredibly complex program that not only allows the legal sale of marijuana, but includes a wide array of taxes, licenses, and other governmental oversight. Even if it passes this season, it will take years to actually implement.

In this episode of The LIPN Podcast, I spoke with criminal attorney Daniel Johnston of Johnston Law to get his take on this bill. Not only would the Cannabis Act be a vast governmental undertaking, there would also be incredible commercial opportunities available. But more importantly, it should update New York’s (what can only be charitably called byzantine) marijuana laws. Seriously – the laws about edibles are jaw-dropping.

Podcast – What is the NY DFS Cybersecurity Regulation?

If you own an insurance agency, mortgage brokerage, bank, or any other organization that answers to the New York Department of Financial Services you have surely heard of 23 NYCRR 500 by now. Also known as NY DFS Cybersecurity Regulation, these set of rules are now in full effect after a two-year transition period. But there are still a number of small business who are confused about what needs to be done, overwhelmed by the technology involved, and unnerved by the potential cost. 

In this episode of The LIPN Podcast, we speak with cybersecurity expert Tom Nohs from DataSoftNow about why compliance with NY DFS 500 is so important and the catastrophic repercussions that could happen if you ignore these regulations.

Podcast – Why Should I Go On a Cruise?

For someone who’s never gone on a cruise, the choices out there can be a bit overwhelming. In this episode of The LIPN Podcast, we sat down with Nancy Bauman of Dream Travel by Nancy to find out what’s new in the cruising industry (rollercoasters? really?), what first-time cruisers need to know, and why you should always, ALWAYS, bring your passport with you. We also discuss that yes, travel agents still exist, and how they can save you time, money, and be there for you if something goes wrong (like, say, missing the boat).