Smith Douglass Associates

Podcast – Three Key Messaging Components for Industrial B2B Branding

In this episode of the B2B Marketing Excellence Podcast, Donna had a great conversation with Kate DiLeo on the “branding trifecta” that companies need when developing their corporate message. They spoke about something I’ve been telling my own clients for years – telling the right story about your business attracts higher quality prospects, shortens the sales cycle, and keeps your existing clients loyal.

Does your core message do all that?

Watch here on YouTube or listen via your favorite podcatcher.

Podcast – What Do I Need to Know About Renters Insurance?

In this episode of The LIPN Podcast, we spoke with Leo Fernandez of The Fernandez Agency to learn more about what exactly renters insurance covers. Everyone knows that renters insurance protects your “stuff”, but did you know it also comes with liability protection? That it can pay your additional living expenses if your home becomes damaged? That it covers your kid’s stuff in a college dorm?

Listen to the whole episode on YouTube or via your favorite podcatcher.