I was recently interviewed on the Epic Engagement Adventure Podcast on the Power of Storytelling. RJ Redden (a fantastic host by the way) and I spoke about the use of language, the need for stories to focus on context, and how to use storytelling as a sales tool for your business. The whole interview can be viewed here and via your favorite podcast app.
Month: May 2023
Podcast – How To Choose the Right Marketing Technology
No matter how hard you try, you simply can’t keep up with all the new marketing technology apps and programs that keep popping up at a jaw-dropping rate. The latest stat is there are 9932 martech options out there. That’s insane.
In the latest episode of the B2B Marketing Excellence Podcast, Donna spoke with Dan Radu, President of Macro on how to deal with this onslaught. How do you choose the right martech for your organization and how can you ensure your team actually uses it? Where does AI come into play? How do you measure a program’s ROI and make sure it’s actually working?
To learn more, watch here on YouTube or listen via your favorite podcast platform.
Podcast – Expert Strategies for Measuring B2B Corporate Communications and Emails
The primary goal of marketing is to get the right message to the right people at the right time. And knowing that takes research. I find it amazing that so many B2B marketers skip the research and the data and go for a “this sounds like it should work” campaign. God knows I’d been guilty of that mindset in my early career.
In the latest episode of the B2B Marketing Excellence podcast, Donna had an in-depth conversation with Katie Paine, Sr. Measurement Consultant from Paine Publishing. Katie, also known as the Measurement Queen, spoke about how the right research can save industrial marketing departments time, effort, and thousands (if not millions) of dollars. They also explored strategies for B2B brands to effectively analyze, evaluate, and measure success in their corporate communications, emails, and social media posts.
To learn more, watch here on YouTube or listen via your favorite podcast platform.
Podcast – Tips on How to Profitably Grow Your Industrial Business
“If you’re trying to really know and understand your target audience – Trade Shows!”
One of the things I miss most about no longer working in corporate are the trade shows. I used to go to well over a dozen every year and it was a spectacular way to keep up with the industries involved. And while I learned a lot from the presentations and the exhibitors, I learned the most from just talking with the other attendees.
In the latest episode of the B2B Marketing Excellent Podcast, Donna had a fascinating conversation with Andrew Ewer, CFO of Terrapinn, about how industry trade shows are bouncing back after the pandemic. They also spoke about the best ways for businesses to use conferences and events as a part of a profitable growth plan for their companies.
To learn more, watch here on YouTube or listen via your favorite podcast platform.
Podcast – The Importance of Authenticity in Industrial Branding:
Making the sale is only half the battle. How do you build loyalty and trust so that your current customers not only stay with you, but become evangelists for your brand?
In the latest episode of the B2B Marketing Excellence Podcast, Donna spoke with Doug Glenn, the owner of Heat Treat Today magazine. They discussed the importance of industrial brands consistently being on multiple channels with their authentic voice. Doug shared how Heat Treat Today’s family-owned business has set them apart from other industrial publishers, fostering longer working relationships with non-family employees, heat treaters, and suppliers. They also discussed how Heat Treat Today’s mission to empower its readers with accurate and timely information has helped them build a loyal following.
To learn more, watch here on YouTube or listen via your favorite podcast platform.