“If you’re trying to really know and understand your target audience – Trade Shows!”
One of the things I miss most about no longer working in corporate are the trade shows. I used to go to well over a dozen every year and it was a spectacular way to keep up with the industries involved. And while I learned a lot from the presentations and the exhibitors, I learned the most from just talking with the other attendees.
In the latest episode of the B2B Marketing Excellent Podcast, Donna had a fascinating conversation with Andrew Ewer, CFO of Terrapinn, about how industry trade shows are bouncing back after the pandemic. They also spoke about the best ways for businesses to use conferences and events as a part of a profitable growth plan for their companies.
To learn more, watch here on YouTube or listen via your favorite podcast platform.