Month: August 2023

Brand New Podcast Launched Today!

Welcome to the first episode of the Executive Connect Podcast – a show for the next generation of business leaders. In each episode, Melissa Aarskaug will be speaking to experts and thought leaders who will share their unconventional leadership strategies that brought them success.

Today, Melissa spoke with Michèle Kline, bestselling author and founder of Kline Hospitality.  They talked about how to bridge gaps in your team by asking the right questions, how to build positive change in your organization from the top down, and when to step away from a toxic workplace and start your own leadership journey.

Watch here on YouTube or listen via your favorite podcast platform.

I worked with scientists and engineers for almost my entire corporate career. One of my superpowers is translating “geek” to “muggle” – helping engineers explain the cool things they do to the general public. But what about the other way around? Who is helping marketers speak to engineers in a language they understand?

In the latest episode of the B2B Marketing Excellence Podcast, Donna and Rick Ellis, Director of Audience Management of CFE Media & Technology, discuss the importance of effective communication with engineers and how to create marketing messages that resonate with them.

To learn more, watch here on YouTube or listen via your favorite podcast platform.

Like many things that were thought to be heading toward extinction (direct mail, independent bookstores, vinyl records) printed magazines and journals are starting to make a strong comeback. Especially when it comes to a targeted, niche B2B audience. And what better way to reach those specific markets than with a print ad.

In the latest episode of the B2B Marketing Excellent Podcast, Donna spoke with Kathi Gilleland, Senior Director of Marketing and Promotions at Sosland Publishing. Among other topics, they discussed the resurgence of printed media and how it can work as part of a total marketing program.

To learn more, watch here on YouTube or listen via your favorite podcast platform.

If your Help Wanted ad is a list of “You Gottas” you are shooting yourself in the foot. Today’s job hunters are looking for more than just a paycheck. You are going to have to start thinking about marketing to potential employees with the same effort that you market to potential customers.

The latest episode of the Parker Web Partner Show is all about how to attract the right employees to your business. Darryl and Merrill spoke with Michael Cinquino, from SoHo Creative Studio, who created a fantastic Employer Toolkit to help businesses brand themselves to attract the best employees. We also talked about the difference between an employee and a contractor and when to use one or the other or both.

Watch it here on YouTube or via your favorite podcast platform.

Another episode I spent nodding along to. Not surprising since Donna was interviewing another podcast producer.

Donna was speaking with Casey Cheshire, Founder & Chief Evangelist at Ringmaster Conversational Marketing. They discussed, among other things, how B2B companies can use podcasts to drive business growth by establishing better communications with potential clients.

To learn more, watch here on YouTube or listen via your favorite podcast platform.

I spent the majority of this episode fist-pumping and yelling “hell yeah!” through most of it. Marketing is so much more than branding and promotion and advertising. If your company doesn’t consider Marketing to be the primary profit generator of your organization, then you’re doing it wrong.

In the latest episode of the B2B Marketing Excellence Podcast, @Donna interviewed Chris Burggraeve, the Founder of Vicomte LLC and author of

• MARKETING is FINANCE is BUSINESS: How CMO, CFO and CEO cocreate iconic brands with sustainable pricing power in the new Galactic Age
• Marketing IS NOT a Black Hole

Donna and Chris spoke about the importance of getting the CEO, Finance, and Marketing to work together for consistent business growth. They also discussed Pricing Power, and the hard value that Marketing brings to a company’s bottom line.

To learn more, watch here on YouTube or listen via your favorite podcast platform.