From host Donna Peterson –
In this episode, I sat down with my good friend Amy Miller, the Director of Digital Engagement at Informa.
Amy shared some great ideas on how to make a marketing campaign more responsive and how to nurture prospects into becoming customers.
- The Old is New Again – Incorporate Traditional Marketing
- Branding vs. Lead Generation
- Frequency Blasts
- Digital Advertisement placed in front of the same recipients as the Email
Informa is a multinational publishing, business intelligence, and exhibition group with offices in over 45 countries, in a variety of industries.