Marketing to manufacturers is an art and a science all its own. And with manufacturing growth skyrocketing in the US, it’s a great time to really learn the best ways to reach this expanding market.
In the latest episode of the B2B Marketing Excellence Podcast, Donna spoke with Alan Berg, Founder & President of TechGen Media Group. One manufacturing target they spoke about was metalworking and the various ways savvy marketers can best reach that audience.
Understanding the growth of your target industry and utilizing quality industry-specific sources will help improve your marketing results.
Watch here on YouTube or listen via your favorite podcast platform.