The reason why influencer marketing works is the same reason good reviews are so powerful – someone besides you thinks your product or service is great. But what many companies may not realize is that influencer marketing works in the B2B world too.
In the latest episode of the B2B Marketing Excellence Podcast, Donna spoke with influencer marketing expert Niklas Hartmann, Managing Director of Reachon.
Listen in as they discuss the difference between a brand ambassador and an influencer, the ways your influencer marketing works differently for a B2B versus a B2C brand, and six tips that every company can follow to benefit from influencer marketing.
Watch here on YouTube or listen via your favorite podcast platform.