Unless you have an unlimited budget, “spray and pray” marketing is probably not the best use of your marketing dollars. But how do you target down to only reach the specific customers you want?
In the latest episode of the B2B Marketing Excellence Podcast, Donna spoke with Amy Miller, Director of Data Marketing Solutions at Informa. Using the pharmaceutical industry as an example, they discussed several ways to reach the right people in the right places including industry partnerships, curated lists, and strategic nurture marketing.
Watch here on YouTube or via your favorite podcast platform.