I’ve worked for smooth-running companies that were great at communicating throughout the organization. And I’ve also worked for toxic tire fires where no one knew what anyone else was doing and everyone was miserable.
In the latest episode of the B2B Marketing Excellence Podcast, Donna had a fascinating conversation with Ken Spaeth, the CFO at Cutting Tool Engineering magazine. As a CFO he could have simply sat at his desk and asked for reports on how the company was functioning. Instead, he stepped out of his office and joined his team in the field. He wanted to get hands-on experience and learn who their clients were and how his team could help.
Watch here on YouTube or listen via your favorite podcast platform.