Anyone else out there unable to read their own handwriting? Especially when you’re distracted or writing quickly? This is one of the reasons I never take notes in meetings. I write down what people said and end up missing what they’re saying. And then have no idea what I wrote.
Recently I started using Otter.ai which is a very cool transcription app. I originally used it as a way to quickly transcribe my clients’ podcasts. But then I realized it could also handle live transcriptions.
When I have a Zoom meeting with someone I meet at a networking group, I run Otter in the background. It records the audio of the meeting, and simultaneously transcribes everything. I can go back and tweak if needed (it runs about 90% accuracy, a bit less with proper names), then download it as a doc file that I can save and review if needed. The phone app also lets you do that during face-to-face meetings.
REMINDER – Always ask for permission to record first! Recording someone without their knowledge is not only illegal in many places, it’s downright creepy!
What apps have you found that make your life/business a bit easier?
Category: Podcast Thoughts
Podcast – Stand Out from Your Competition by Being Unique
As someone who networks a LOT, I can’t help but cringe when someone tells me about their business and proudly announces “we can help everyone.” No, no you can’t, and if you try you are going to fail. Knowing what makes your company, your service, your product unique is the only thing that is going to make you stand out and succeed.
In the latest episode of B2B Marketing Excellence: A World Innovators Podcast, DONNA PETERSON goes back to marketing basics. She dives into how to define the uniqueness of your company and how to focus on a specific niche audience. Are you brave enough to break from your comfort zone and go down a different path?
You can watch the episode here or listen via your favorite podcatcher.
Testimonial – How to Make Creating Your Podcast More Fun…
As many of you know, I don’t only produce other people’s podcasts, I also work as a consultant for those who want to do a podcast themselves, and just need some advice and guidance.
Rick Gabrielly and his partners wanted to start a podcast a few months ago and hired me to help get them going in the right direction. “The Road Ahead Café Podcast” is now about to hit its 20th episode and the guys are having the times of their lives.
Rick gave me a great testimonial that I couldn’t wait to share. He, Frank, and Peter are a joy to work with. Check out their podcast here – https://the-road-ahead-cafe.castos.com/
A “Tiny Bit of Help”
Contact me if you need a “tiny bit of help” in getting your podcast off the ground…
https://dilbert.com/strip/2021-08-22
Podcasting is Easier Than You Think
One of my favorite podcast clients, DONNA PETERSON, recently posted a video on why she thinks podcasting is easier than most people think. And, with the right producer behind you, she’s right.
As a commercial podcast producer, I can do all the technical work you need to get a professional-sounding podcast put together, launched, and marketed.
If you’ve been thinking about doing a podcast of your own, reach out and let’s chat. I can coach you through the process if you want to do one yourself, or I can do all the work and you just have to show up and talk.
Testimonial – How Recording a Podcast is Easier Than You Think
“At the beginning, I was very apprehensive and nervous about the whole process, but Merrill made me feel very much at ease made me feel very confident of what I was doing.”
It’s Testimonial Tuesday! Thank you so much to my client Leo Fernandez* for his thumbs up.
Not everyone is comfortable talking into a microphone. That’s why, if you’re nervous about doing a podcast, you need a good producer. I work with my clients to help find the words that tell their story, coach them through the process, then if needed, edit the hell out the results in post-production.
If you ever want to do a podcast but were too apprehensive to try, reach out to me. It’s my job to make you sound calm, professional, and all-around fantastic.
Testimonial – How a Podcast Can Generate Client Connections
“We continue to use that podcast through our different online channels for interest inquiries and education as well as a good tool for business networking.”
It’s Testimonial Tuesday! Thank you so much to my client Ginny Hull Hartline* for her kind words.
If you’ve been wondering if a podcast would be a good marketing tool for growing your audience, reach out to me. I can coach you through creating your own, or you can just show up and talk and I’ll do all the work.
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* With over 30 years in corporate marketing, I have worked with a LOT of graphic designers. Ginny is something special. She is flat-out one of the best designers of business graphics I have ever met. If you’d like to learn more about her, check her podcast episode here – https://youtu.be/PUe1qpci9h4
Event – How To Use Podcasts for Your Business – 5.22.21
If you haven’t been able to attend one of my talks on how to use podcasts to market yourself and your business, you’re in luck. I’ve got another webinar later this week.
Thanks to an invite from the Las Vegas chapter of SCORE, I’ll be presenting on “How to Use Podcasts for Your Business” this coming Saturday morning.
For more information and to register, click here https://lasvegas.score.org/event/how-use-podcasts-your-business-1
Testimonial – How a Podcast Can Work for Years
“So that little podcast really, really had a long effect!”
It’s Testimonial Tuesday! Thank you so much to my client Tom Nohs for his kudos.
Tom’s podcast episode on NY DFS cybersecurity regulations was an immediate lead generator. Within 24 hours of the podcast going live, he had a call that generated a meeting that generated a six-figure contract. That was two years ago, and he’s still getting calls!
If you’ve been wondering if a podcast would be a good marketing tool for generating leads for your business, reach out to me. I can coach you through creating your own, or you can just show up and talk and I’ll do all the work.
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*If you are in the legal, financial, or insurance fields and work or have clients in New York, you REALLY need to know about these regulations. Check out Tom’s podcast episode here – https://youtu.be/2UvXlmdQsVo
Event – Podcasts for Business 5.12.21
Did you ever wonder how to make podcasts work for your business?
Join me on May 12th for a webinar hosted by the LIASB where I’ll be talking about how to get your story out through podcasts.
I’ll be covering everything from being a guest, being an advertiser, and even what it takes to produce your own.
Here’s the link for more information and to register