As someone who networks a LOT, I can’t help but cringe when someone tells me about their business and proudly announces “we can help everyone.” No, no you can’t, and if you try you are going to fail. Knowing what makes your company, your service, your product unique is the only thing that is going to make you stand out and succeed.
In the latest episode of B2B Marketing Excellence: A World Innovators Podcast, DONNA PETERSON goes back to marketing basics. She dives into how to define the uniqueness of your company and how to focus on a specific niche audience. Are you brave enough to break from your comfort zone and go down a different path?
You can watch the episode here or listen via your favorite podcatcher.