Month: February 2021

From host Donna Peterson –

Welcome to The World Innovators Podcast! This morning I had the special occasion to talk with both Lu Rahman, Editor-in-Chief, and Sarah Orme, Sales Director of Drug Discovery World. As you can imagine the drug discovery industry is a very HOT space right now. To have a successful marketing campaign in this space, you have to make sure you are reaching the right audience on the channels that will respond the best. Always start by using quality sources that are opted-in and compliant with all country regulations. Drug Discovery World has some great options to get your marketing message in front of the right people:

• Custom Podcast episodes with Editor Lu Rahman
• Custom + Sponsored Webinars
• Sponsorship of the weekly e-Newsletter
• Email Campaigns – Geotargeted and segmented based on company type, job function, and field & discipline
• Content marketing packages
• Website banners
• Magazine advertising, advertorials, App notes, product and company profiles

So many channels, so little time and that is why getting insight from the experts is imperative.

From host Donna Peterson –

So excited about this episode of The World Innovators podcast!

In this episode, I had the great opportunity to talk to Barbara Falk, a marketing veteran who worked in both B2C and B2B. Since March, we have seen marketing take a massive leap into the future.

Here are some of the topics we discussed on what companies are doing to stay current –

• Barriers have been broken-down between Business and Personal.
• Converting Live Events into Virtual Events or Webinars.
• Direct Mail is still very responsive.
• Importance of communities and being part of something.

Listen-in and Enjoy!

From host Donna Peterson –

In this first episode, I spoke about why I decided it was time to start the podcast.

I have had so many great conversations with marketing executives, industry-specific publishers, and other business owners, I thought it was time to share the knowledge.

I have three general questions I will ask each interviewee, so I thought the best way to start was to interview myself.  

This podcast will bring my two passions together – fitness and marketing.  They have so many similar characteristics it just made sense to connect them. To get results in both your marketing and your fitness programs, you must have consistency and target specific areas in order to reach your goals.

Join me on this podcast journey that I hope will energize you, while making you passionate about marketing.  

Was your company prepared to have most of its workforce work remotely? How is your business handling the technology? If you’re interested in learning more about how to unify your organization’s off-site communication needs, check out the latest episode of the SeaGlass Technology Podcast.