From host Donna Peterson –
Welcome to The World Innovators Podcast! This morning I had the special occasion to talk with both Lu Rahman, Editor-in-Chief, and Sarah Orme, Sales Director of Drug Discovery World. As you can imagine the drug discovery industry is a very HOT space right now. To have a successful marketing campaign in this space, you have to make sure you are reaching the right audience on the channels that will respond the best. Always start by using quality sources that are opted-in and compliant with all country regulations. Drug Discovery World has some great options to get your marketing message in front of the right people:
- Custom Podcast episodes with Editor Lu Rahman
- Custom + Sponsored Webinars
- Sponsorship of the weekly e-Newsletter
- Email Campaigns – Geotargeted and segmented based on company type, job function, and field & discipline
- Content marketing packages
- Website banners
- Magazine advertising, advertorials, App notes, product and company profiles
So many channels, so little time and that is why getting insight from the experts is imperative.