Smith Douglass Associates

Podcast – B2C and B2B Marketing: Are they that different anymore?

From host Donna Peterson –

So excited about this episode of The World Innovators podcast!

In this episode, I had the great opportunity to talk to Barbara Falk, a marketing veteran who worked in both B2C and B2B. Since March, we have seen marketing take a massive leap into the future.

Here are some of the topics we discussed on what companies are doing to stay current –

  • Barriers have been broken-down between Business and Personal.
  • Converting Live Events into Virtual Events or Webinars.
  • Direct Mail is still very responsive.
  • Importance of communities and being part of something.

Listen-in and Enjoy!