If you’ve ever struggled to explain who you are, what your business does, and what makes you different – I’d love for you to come to my upcoming free webinar with the Las Vegas Chapter of SCORE.
For more information and to register for this free presentation, click here – https://lasvegas.score.org/event/story-telling-how-focus-narrative-you-and-your-business-0
Nobody loves a sales pitch…. Everybody loves a good story. In fact, the right story can add enough value to your brand that you can actually charge more for it. Today, Merrill Loechner, Chief Storyteller with Smith Douglass Associates, will be discussing how to figure out what your story is, who your target audience should be, and how to create an engaging narrative about who you are and what you offer. We’ll also discuss the “shapes” of various narratives and how to modify your stories depending on your audience.
From Merrill’s presentation you will learn:
For more information and to register for this free presentation, click here – https://www.monroectchamber.com/events/lunch-learn-topic-tell-me-a-story-focus-the-narrative-of-you-and-your-business
If you haven’t been able to attend one of my talks on how to use podcasts to market yourself and your business, you’re in luck. I’ve got another webinar later this week.
Thanks to an invite from the Las Vegas chapter of SCORE, I’ll be presenting on “How to Use Podcasts for Your Business” this coming Saturday morning.
For more information and to register, click here https://lasvegas.score.org/event/how-use-podcasts-your-business-1
Did you ever wonder how to make podcasts work for your business?
Join me on May 12th for a webinar hosted by the LIASB where I’ll be talking about how to get your story out through podcasts.
I’ll be covering everything from being a guest, being an advertiser, and even what it takes to produce your own.
Here’s the link for more information and to register
I’ll be speaking at PodKnow 2021 on Ready To Launch – Breaking into Podcasting.
So, you want to do a podcast. Unless you hire a producer, you’re going to have to learn how to actually produce a podcast. That means knowing about what equipment and programs you’re going to need. Will you be interviewing people on-line or face to face? Are you planning to edit the hell out of it, or keep it organic? Audio, video, or both? Merrill Loechner, Chief Storyteller and Podcast Producer with Smith Douglass Associates, will go over the basics of what you need to get your first podcast launched.
Click here for more information and to register.
I will be speaking at THRIVE 2021, a virtual expo combining all the best of an “Ask the Experts” summit with a three-hour, open networking event. Join me and a great group of other business professionals from 1 PM to 4 PM EST on Wednesday, February 24. The event is free, but you must register in advance.
Click here for more information.
Hosted by the Las Vegas chapter of SCORE, join me on Saturday, February 13 (9:00am PST/1:00pm EST) for a ZOOM webinar on using storytelling as an effective sales tool.
Nobody loves a sales pitch…. Everybody loves a good story. In fact, the right story can add enough value to your brand that you can actually charge more for it. At this workshop, I’ll be discussing how to figure out what your story is, who your target audience should be, and how to create an engaging narrative about who you are and what you offer. We’ll also discuss the “shapes” of various narratives and how to modify your stories depending on your audience.
Here’s the link to register: https://lasvegas.score.org/event/tell-me-story-how-focus-narrative-you-and-your-business
We are pleased to be invited back to Legalweek New York as part of their SmallFirm Business Bootcamp. Merrill Loechner and Richard Bowering will be hosting the following workshop on Monday, January 29th:
9:30am – 11:30am | Small Firm Web & Social Marketing Crash Course
Need to be Your Own Website Manager, Social Marketer and Content Developer?
This workshop will center on how solo/small firms can build simple yet effective websites, use LinkedIn smartly, and appear in the right searches – in just a few hours per week. The end result will be strategies to generate new clients, drive qualified traffic to your social media and website – and then use basic follow up tools to nurture those leads into clients.
This discussion will also include ways to both measure and increase client satisfaction, with a focus on how communication, collaboration and technology can facilitate word-of-mouth referrals.
Takeaways:
For more information about Legalweek New York 2018, visit their website at http://www.legalweekshow.com/
Date: April 6, 2017
Time: 12:00 pm-1:00 pm
Location: Bethel Chamber of Commerce, 184 Greenwood Ave., Bethel, CT
Cost: $10 for non-members, free for chamber members
Tell Me a Story: The Art of Branding
How to tell your story, get people interested, increase sales, and grow your business… all on a shoestring budget
Nobody loves a sales pitch…. Everybody loves a good story. In this workshop, we’ll be discussing how to figure out exactly what your brand is, who your target audience should be, and how to create an engaging story about who you are and what you offer. Once you have your story down, we’ll also discuss cost effective ways to get your story out to the people who need to hear it. We will also cover the importance of a marketing plan, when to try to do things yourself, and when to ask for outside help.
Merrill Loechner, Principal Marcom Consultant for Smith Douglass Associates, has spent over 25 years working in marketing and communications for companies ranging from start-ups to multi-national corporations. Now a small business owner herself, she is using her expertise to bring big results marketing to small businesses that either don’t have their own Marketing Departments or have a small overworked team that could use a little help.
Click here for more information and to register.
