In this episode, Melissa sat down with Avni Trivedi, a seasoned leadership professional with over 17 years of experience in technology sales and operations. Avni shared valuable insights on leadership challenges, decision-making, conflict resolution, and the importance of empowering teams.
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The one skill most needed if you really want to master both sales and marketing is the ability to ask the right questions.
In this episode of the B2B Marketing Excellent Podcast, Donna spoke with @Erik Qualman, a bestselling author and a digital leader with Equalman Studios. They had a wide-ranging discussion on the key aspects of digital leadership and innovation, emphasizing the importance of asking good questions, understanding customer needs, and providing excellent customer service.
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In this episode, Melissa sat down with Spencer Horn, a seasoned behavioral analyst, to delve into the concept of flexible authenticity and its application to women executives on their leadership journey. Spencer shared his experiences working with women leaders, emphasizing the importance of adapting behaviors without compromising authenticity.
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So – are you completely overwhelmed when it comes to AI yet? It’s everywhere you look, and companies are popping up left and right and touting what sounds suspiciously like miracle cures for all your business woes.
In the latest episode of the B2B Marketing Excellence podcast, host @Donna and AI and content generation expert @Mitch Eisen had an in-depth conversation on how to break through the noise. They discussed the importance of AI tools for businesses, the need for companies to evaluate their objectives before adopting AI, and the benefits and risks of using generative AI in content creation. Mitch emphasized the potential of AI in refining ideas, generating new perspectives, and improving content quality. They also touched on the potential impact of AI on the workforce, the issue of bias in AI, and the role of social media and email in marketing strategies.
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Great new episode from the Executive Connect podcast. I spent most of the podcast nodding along to everything Christian Napier said about business storytelling. It’s such a powerful tool.
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In the latest episode of the B2B Marketing Excellence Podcast, Donna Peterson interviewed Nick Martin, founder of Wine Owners. Their conversation revolved around the importance of value creation, leveraging data, and the transition from print to digital. They also touched on the challenges of the wine market, the power of collaboration, and the importance of building strong business relationships.
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It takes a village to raise a child and it takes a team to buy a house. In the latest episode of the New England Business Alliance Podcast, we see what kind of team you need beside you in the homeowner journey.
First up is a great financial advisor (Jane Harris) who can make sure you’ve got the assets you need. You’ll then need a fantastic mortgage expert (Natalie Malinowski) who can find you the best rates and get you preapproved. And of course, you need an experienced Realtor (Michelle Tenaglia) to find your new home and guide you through the process. And finally, you’ll need the right real estate attorney (Anjali Stevenson) to make sure you’re legally protected. And once you’re in your new home, don’t forget about life insurance (back to Jane) to make sure your family can keep your house if something happens to you.
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Great new episode of the Executive Connect Podcast out today. Melissa Aarskaug and Jennifer Ludwig Clark, a seasoned fractional COO, delved into the evolving landscape of fractional roles in modern business. They had an in-depth conversation about how well businesses can grow using fractional executives.
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Don’t you love getting those emails and LinkedIn messages that sound like “Hi <first name>! I know nothing about you or your company, but I am sure you really need this product/service I’m selling!”
If you’re one of those companies that regularly send out these types of messages, you are shooting yourself in the foot.
In the latest episode of the B2B Marketing Excellence podcast, Donna Peterson and guest Usman Sheikh discuss how you can better personalize your sales and marketing messaging using AI.
They also discuss the significance of relationship building, the need for legacy brands to adapt to new business models, and the importance of education and thought leadership in B2B selling.
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https://lnkd.in/eUbFxtiH
Welcome to the Executive Connect Podcast – a show for the next generation of business leaders. In each episode, Melissa Aarskaug will be speaking to experts and thought leaders who will share their unconventional leadership strategies that brought them success.
Today, Melissa spoke with Becca Yanniello, a seasoned public health professional with a strong commitment to population health management. They spoke about the fundamental difference between public health and traditional healthcare, what individuals and communities can do to promote public health, and what are some key life hacks that can help improve overall well-being.
Watch here on YouTube or listen via your favorite podcast platform.
