Month: November 2023

Welcome to the Executive Connect Podcast – a show for the next generation of business leaders. In each episode, Melissa Aarskaug will be speaking to experts and thought leaders who will share their unconventional leadership strategies that brought them success.

Today, Melissa spoke with Becca Yanniello, a seasoned public health professional with a strong commitment to population health management. They spoke about the fundamental difference between public health and traditional healthcare, what individuals and communities can do to promote public health, and what are some key life hacks that can help improve overall well-being.

Watch here on YouTube or listen via your favorite podcast platform.

All small business owners eventually reach the tipping point when it comes to their client data – when do you stop using spreadsheets or digital address books and start looking into investing in CRM systems?

The latest episode of the Parker Web Partner Show is all about CRMs. Darryl Parker and the team discussed when to get one, how to get your team involved, and what other programs work with CRMs. Our Roundtable guest was Lidiane Mocko from CRM Growth Strategy, who gave us some great ideas on how to deal with pushback from your team when introducing a new CRM.

Watch here on YouTube and on all your favorite podcast platforms.

If the pandemic taught us nothing, it hammered home the need for companies to be highly adaptable when it comes to their businesses – especially when it comes to marketing.

In the latest episode of the B2B Marketing Excellence Podcast, Donna spoke with Tracy Beers, North American Marketing Manager for Wintersteiger. Tracy has to master multiple marketing channels for a company with multiple, disparate products and audiences. This has given her incredible insight into the need for flexibility and adaptability, while keeping a strong brand message across all communication channels.

Watch the conversation here on YouTube or listen on your favorite podcast platform –

More and more people are joining the entrepreneurial ranks these days. And there are multiple ways to start your own business. You can start from scratch and build from the ground up. You can buy into a franchise. You can join a network marketing organization.

In the latest episode of The New England Business Alliance Podcast, I interviewed Joanne Grigoriev. Joanne came from an entrepreneurial family and decided to first follow her passion for music, becoming a professional concert flutist and music teacher. When her husband started a furniture manufacturing business, she worked by his side. And when she discovered a health and wellness product she believed in, she joined its network marketing team and started her own business.

Check out our interview and learn more about Joanne’s journey and why she feels that network marketing is a great option for people interested in anything from a side gig to starting their own entrepreneurial lifestyle.

Watch here on YouTube or listen via your favorite podcast platform –

The marketing world is being inundated with AI tools – some great, some awful – and you won’t know which is which until you try them. I tell my clients that AI is like fire – use it wisely and it is a powerfully helpful tool. Use it badly and you’re going to get burnt.

In the latest episode of the B2B Marketing Excellence Podcast, Donna Peterson shares with you which marketing AI tools she uses that make her job easier and faster. What works for brainstorming? Content generation? Social media? Video?

To learn more, watch here on YouTube or listen via your favorite podcast platform.