Month: July 2023

We all know that good businesses are always looking for a way to add value to their brands. We’re all trying to find ways to not only attract new customers, but to keep our current customers coming back for more.

The latest episode of the B2B Marketing Excellence Podcast concludes a two-parter with Vesna Moore of Annex Business Media. Today, Donna Peterson and Vesna spoke about finding innovative ways to develop new revenue streams that benefit both you and your clients.

These two episodes will teach you how to balance compliance, technology, and audience development to help your company grow.

To learn more, watch here on YouTube or listen via your favorite podcast platform.

When was the last time you audited your email list? How many people in there have moved jobs, retired, died? Can you prove they asked to be added to your list? More and more states and countries have begun passing laws mandating that your email mailing list must be provably opt-in. Are you ready?

The latest episode of the B2B Marketing Excellence Podcast is a two-parter, with a fascinating conversation with Vesna Moore of Annex Business Media. She manages an email list with over 1.4 million subscribers – all opted in. Listen in and learn how they built and maintain their list while keeping everything in compliance.

To learn more, watch here on YouTube or listen via your favorite podcast platform.

Introducing the New England Business Alliance Podcast!

We created this podcast to showcase our extraordinary members and help them share what they do and how they do it to a wider audience.

In our first podcast episode, we interviewed the Founders and Board of NEBA. We wanted to know why they started their own networking group and what makes it different from other groups.

NEBA is one of my favorite networking groups. While it’s based in the Boston area, we have members from all over the world. I met my IT guy there (Florida), one of my VAs (Maine), several vendors for custom gifts, and so many more.

If you’re a giver who loves trying to help other businesses grow and are looking for a free, Zoom-based networking group to check out, we meet every Tuesday morning at 8:30am ET. Our registration link is in the comments.

To learn more, watch here on YouTube or listen via your favorite podcast platform.

You hear a LOT of business professionals talking about the importance of knowing your “Why”. But have you thought about your “What”?

In the newest episode of the B2B Marketing Excellence Podcast, Donna spoke with Mitch Bettis, owner and president of Arkansas Business Publishing Group. While his organizations have a strong Why, he backs this up with three strong Whats – What we do, What we stand for, and What we aspire to become.

To learn more, watch here on YouTube or listen via your favorite podcast platform.

I spent the majority of my corporate marketing career in the Life Sciences. While a rather unique niche, there were many similarities with other B2B industries when it came to marketing and how to build a relationship with your clients.

In this episode of the B2B Marketing Excellence Podcast, @Donna interviewed Scott Vail from MJH Life Sciences. They spoke about how Pharma/Life science companies can ensure that their marketing efforts are reaching qualified, response-driven audiences. They also discussed what strategies are proving to be most effective for reaching and engaging with target audiences.

To learn more, watch here on YouTube or listen via your favorite podcast platform.

I’m proud to announce the launch of a new monthly podcast.

Hosted by Darryl Parker of Parker Web and Merrill Loechner of Smith Douglass Associates, “The Parker Web Partner Show” was created to help creative agencies (such as advertising and marketing agencies) with some unique solutions to various challenges.

In our first episode, Using Responsible Communications with Creative Clients, we covered topics such as the introduction of Google Analytics 4 and why having a human answering your phones is so important for client communications and customer service. We had a great Roundtable conversation with Patrick McLean from Reinforcements, Inc., talking about the responsibilities creative agencies owe their clients when it comes to communications. We also shared some of our favorite business apps and programs.

Watch it here on YouTube or via your favorite podcast platform.