When was the last time you audited your email list? How many people in there have moved jobs, retired, died? Can you prove they asked to be added to your list? More and more states and countries have begun passing laws mandating that your email mailing list must be provably opt-in. Are you ready?
The latest episode of the B2B Marketing Excellence Podcast is a two-parter, with a fascinating conversation with Vesna Moore of Annex Business Media. She manages an email list with over 1.4 million subscribers – all opted in. Listen in and learn how they built and maintain their list while keeping everything in compliance.
To learn more, watch here on YouTube or listen via your favorite podcast platform.