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Month: May 2021

Testimonial – How a Podcast Can Generate Client Connections

Posted on by Merrill

“We continue to use that podcast through our different online channels for interest inquiries and education as well as a good tool for business networking.”

It’s Testimonial Tuesday! Thank you so much to my client Ginny Hull Hartline* for her kind words.

If you’ve been wondering if a podcast would be a good marketing tool for growing your audience, reach out to me. I can coach you through creating your own, or you can just show up and talk and I’ll do all the work.

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* With over 30 years in corporate marketing, I have worked with a LOT of graphic designers. Ginny is something special. She is flat-out one of the best designers of business graphics I have ever met. If you’d like to learn more about her, check her podcast episode here – https://youtu.be/PUe1qpci9h4

Event – How To Use Podcasts for Your Business – 5.22.21

Posted on by Merrill

If you haven’t been able to attend one of my talks on how to use podcasts to market yourself and your business, you’re in luck. I’ve got another webinar later this week.

Thanks to an invite from the Las Vegas chapter of SCORE, I’ll be presenting on “How to Use Podcasts for Your Business” this coming Saturday morning.

For more information and to register, click here https://lasvegas.score.org/event/how-use-podcasts-your-business-1

Testimonial – How a Podcast Can Work for Years

Posted on by Merrill

“So that little podcast really, really had a long effect!”

It’s Testimonial Tuesday! Thank you so much to my client Tom Nohs for his kudos.

Tom’s podcast episode on NY DFS cybersecurity regulations was an immediate lead generator. Within 24 hours of the podcast going live, he had a call that generated a meeting that generated a six-figure contract. That was two years ago, and he’s still getting calls!

If you’ve been wondering if a podcast would be a good marketing tool for generating leads for your business, reach out to me. I can coach you through creating your own, or you can just show up and talk and I’ll do all the work.

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*If you are in the legal, financial, or insurance fields and work or have clients in New York, you REALLY need to know about these regulations. Check out Tom’s podcast episode here – https://youtu.be/2UvXlmdQsVo

Event – Podcasts for Business 5.12.21

Posted on by Merrill

Did you ever wonder how to make podcasts work for your business? 

Join me on May 12th for a webinar hosted by the LIASB where I’ll be talking about how to get your story out through podcasts. 

I’ll be covering everything from being a guest, being an advertiser, and even what it takes to produce your own. 

Here’s the link for more information and to register

Podcast – How to Successfully Market to Pharmaceutical and Biotechnology Industries

Posted on by Merrill

From host Donna Peterson – Last week I was doing research in the pharmaceutical and biotechnology space and came across these two statistics that blew me out of the water –

1)   Global Market Insights reports that the global biotechnology market size is projected to surpass USD $775 billion by 2025.

2)   Global Newswire reports that the global pharmaceutical manufacturing market is to grow from USD $357 billion to $1173 billion by 2030.

This expected growth will increase the demand for various biotechnology & pharmaceutical manufacturing products. Companies working in this Bio/Pharm space have to find quality Direct Marketing options that can reach their target audience by Title, Industry, Interest, Technologies Used, etc…

This is why I asked my guest Amy Miller to come back on The World Innovators Podcast to specifically talk about the Bio/Pharma area. Here are some of the topics we discussed:

  • The importance of reaching a specific audience that would be interested in the product or service being promoted.  For example – reaching people involved in Gene Regulation Therapy, Clinical Trials, Assay, etc.…
  • Direct marketing is a great way to get your message in front of the right people interested in buying.
  • Set up your marketing strategy so that you concentrate on building partnerships/relationships and the sales will come.
  • How to protect your company from being blacklisted and your company’s online promotions from being shut down.

Testimonial – How a Podcast Can Help Your Busines Do Better

Posted on by Merrill

“My podcast is one of the reasons my sales have gone up 30% this year”

It’s Testimonial Tuesday! Thank you so much to my client Greg Barber* for this fantastic shout out.

If you’ve been wondering if a podcast would be a good marketing tool for growing your business, reach out to me. I can coach you though creating your own, or you can just show up and talk and I’ll do all the work.

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*Greg specializes in ecologically friendly printing – including recycled paper, non-toxic toner, and climate-safe packaging options – all for the same price as traditional printing. If you want to help save the world, without paying extra, reach out to Greg today at https://www.ecofriendlyprinter.com