Month: December 2023

Great new episode from the Executive Connect podcast. I spent most of the podcast nodding along to everything Christian Napier said about business storytelling. It’s such a powerful tool.

Watch on YouTube or listen on any of your favorite podcast platforms.

In the latest episode of the B2B Marketing Excellence Podcast, Donna Peterson interviewed Nick Martin, founder of Wine Owners. Their conversation revolved around the importance of value creation, leveraging data, and the transition from print to digital. They also touched on the challenges of the wine market, the power of collaboration, and the importance of building strong business relationships.

Watch the conversation here on YouTube or listen on your favorite podcast platform –

It takes a village to raise a child and it takes a team to buy a house. In the latest episode of the New England Business Alliance Podcast, we see what kind of team you need beside you in the homeowner journey.

First up is a great financial advisor (Jane Harris) who can make sure you’ve got the assets you need. You’ll then need a fantastic mortgage expert (Natalie Malinowski) who can find you the best rates and get you preapproved. And of course, you need an experienced Realtor (Michelle Tenaglia) to find your new home and guide you through the process. And finally, you’ll need the right real estate attorney (Anjali Stevenson) to make sure you’re legally protected. And once you’re in your new home, don’t forget about life insurance (back to Jane) to make sure your family can keep your house if something happens to you.

Watch here on YouTube or listen via your favorite podcast platform –

Great new episode of the Executive Connect Podcast out today. Melissa Aarskaug and Jennifer Ludwig Clark, a seasoned fractional COO, delved into the evolving landscape of fractional roles in modern business. They had an in-depth conversation about how well businesses can grow using fractional executives.

Watch here on YouTube or via your favorite podcast platform:

Don’t you love getting those emails and LinkedIn messages that sound like “Hi <first name>! I know nothing about you or your company, but I am sure you really need this product/service I’m selling!”

If you’re one of those companies that regularly send out these types of messages, you are shooting yourself in the foot.

In the latest episode of the B2B Marketing Excellence podcast, Donna Peterson and guest Usman Sheikh discuss how you can better personalize your sales and marketing messaging using AI.

They also discuss the significance of relationship building, the need for legacy brands to adapt to new business models, and the importance of education and thought leadership in B2B selling.

Watch the conversation here on YouTube or listen on your favorite podcast platform –
https://lnkd.in/eUbFxtiH