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Month: January 2022

Testimonial – How to Make Creating Your Podcast More Fun…

Posted on by Merrill

As many of you know, I don’t only produce other people’s podcasts, I also work as a consultant for those who want to do a podcast themselves, and just need some advice and guidance.

Rick Gabrielly and his partners wanted to start a podcast a few months ago and hired me to help get them going in the right direction. “The Road Ahead Café Podcast” is now about to hit its 20th episode and the guys are having the times of their lives.

Rick gave me a great testimonial that I couldn’t wait to share. He, Frank, and Peter are a joy to work with. Check out their podcast here – https://the-road-ahead-cafe.castos.com/

Podcast – What is Data Governance and Why is it Important?

Posted on by Merrill

Every company has to put guidelines in place to make sure they are handling the data they have in-house correctly. They also need to make sure the data is cleaned and updated so the marketing and sales teams can use it in the most appropriate way to attract appropriate leads that will turn into repeat customers.

Kim Palmbush, an expert in the Data Governance space, can give companies some great ideas on how to get started. Here are some of the questions we discussed.

• Why is it important for companies to make sure their in-house databases are cleaned, updated, and compliant?

• I constantly have clients telling me they got a list and can they add it to their own database? What do they have to do first before they put those records in their database?

• Data Governance is a collection of processes, roles, policies, standards, and metrics that ensure the effective and efficient use of information. That all sounds quite overwhelming. Do you have some steps a company can take to get started?