Month: June 2021

From host Donna Peterson – In this episode, I spoke with Joanne Persico, President of OneCount. We talked about how companies need to take the time to really understand who and why people are visiting their website and responding to their different marketing campaigns. With this knowledge, companies will be able to save time and money by only reaching the people who are most interested in what they have to offer.

Here are few questions we discussed during the interview:

• Why is it essential for companies to stop keeping their data in separate silos and platforms?
• Marketing has changed, and companies need to enhance their brand, which will instill trust that builds relationships. How can knowing who is engaging with a brand, on what channel help develop the right marketing path for a company?
• Recently, I was talking to a client about offering ungated content. Do you feel there are benefits to providing ungated content?
• Last week, you mentioned you were talking with an association that did not separate its students from professional members. Why is segmentation so important?

As a podcast producer, it’s always a bit weird to switch hats and be a podcast guest.

Lorraine Duncan interviewed me for her podcast yesterday. She’s a great social media marketer and had some interesting questions for me about what it takes to get a podcast started.

Check it out –

From host Donna Peterson – In this episode, I spoke with Scott Adams, CTO, of Angel Business Communications. We discussed how quality sources can help companies educate and promote their products/services.

During the interview we discussed: 

• Technology Publications & Events are including traditional media in their marketing. 
• Changes Angel BC made with their events and how it helped them when COVID hit.
• Importance of using quality targeted technology lists

Angel BC brands include: Angel Tech, Compound Semiconductor, Digitalisation World, PIC Magazine, Power Electronic World, Silicon Semiconductor Magazine, Smart Solar, Solar + Power Management and Technology Conference.    

From host Donna Peterson – During my interview with Doug Glenn, Publisher of Heat Treat Today, I learned how this industry-specific magazine kept their brand top of mind and attracted new subscribers. They emphasized quality over quantity.

When you are doing marketing to specific industry markets you have to make sure you know and understand your ideal customer. 

• Industrial publications must offer value.
• How Heat Treat Today keeps their subscribers engaged with their content.
• Industrial markets are seeing an increase in direct mail, print publications.
• Audience development is the largest challenge for this industry specific publication.