As a business, you need to know your own story – what makes your company unique, interesting, engaging.
But you need a second story.
In this version, you are the sidekick. And your hero? Your client.
What are you telling your potential customers that bring them into your story and make them the lead?
Here’s a great article talking about the importance of making your clients the center of your sales story…
How To Tell a Story To Make a Sale (But Not the One You Think)