Next in my series of podcast narrative structures is The Origin Story.
Do you have a dramatic reason why you are in the business you’re in? Is there a startling fact about you or your business that is unique in your industry?
This is a great type of podcast to use as a differentiator in your field, especially if the field you’re in is a common one (real estate agent, lawyer, accountant).
Example –
Theresa is a personal injury attorney. When she was in her early 20s, she was badly hurt in a hit and run. She had such a horrible experience with her own lawyer that she swore when she got out of the wheelchair, she was going to law school. Fifteen years later, she is now a well-respected personal injury attorney with a reputation for fighting unrelentingly for her clients.