In my penultimate post on podcast narrative structures, let’s talk about Right on Target.
Is there a subsection of an industry that has a problem that you are particularly suited to solve?
Instead of talking about your business in general, talk about how you can fix this one specific thing.
This is a great narrative for any organization that can focus on a niche problem.
Example – Tom is a cybersecurity expert that wanted to specifically reach senior partners in large law firms. In his podcast episode, he spoke about a little-understood NY state law that could have catastrophic consequences for firms that ignored it. Within 24 hours of the episode launch, he got a panicked call from a large law firm in NYC. Days after they met, he ended up with a six-figure contract.