Do you feel like you keep telling every new client the same thing over and over again? All the same questions with all the same answers? Don’t you wish that for once, you could get a call from someone who knows all the basics of what you do so you can get to the heart of what they need?
Collect all those questions and answer them in your podcast.
This is a great format for those businesses who offer a basic product or service that can be customized and upsold.
Example – Leo sells insurance. He’s putting together a series of podcasts on “Everything You Need to Know About…” He covered auto insurance in one episode, homeowner’s insurance in another, and flood insurance in a third. Potential customers now know all the basics and Leo can spend more time customizing his policies for them.