There is a reason why most superhero movies start with an origin story.
They tell the story of why.
What is your origin story?
Why are you doing what you do?
Where did you come from? What drove you to choose the career that you did? Why did you decide to start your own company? What problem are you trying to solve? What questions are you trying to answer? Who are you trying to help?
Check out this article on why your company’s origin story matters
– The most compelling story you can tell
If you know where your journey began you also know why you’re getting up every morning. When the going gets tough (as it always does) your “why” is one of the things you can lean on to motivate and energize yourself. There is a common thread and cause behind what you’re doing.
But the “why” is just as important for the people around you. Your family, friends and employees are on this journey with you, and they need to understand the “why” just as much as you do. They are supporting you, following you and helping you — and they need to know why.