Here’s a great article on why storytelling is so important in today’s marketplace. There is so much noise out there. It’s getting increasingly difficult, not only to be heard but to differentiate yourself. By connecting to your audience through your own unique story, you create an emotional attachment that cuts through the noise. – Why storytelling is still crucial in 2017
Because we’re not as rational as people once thought. And storytelling appeals to the irrational mind. Where the rational mind will initially draw us into a product (why we need it, its practical uses), the irrational mind will convert us to the sale. This irrationality comes under the name of ‘emotion’, and it changes everything.