“Business to business that’s more transactional, there’s really not that much you can say. Wherein something that is a service or something that is a complex product that needs more explaining, podcasts are great.”
My turn to be interviewed by Donna Peterson this week. We spoke about using podcasts as a marketing tool for B2B companies.
Podcasts are a great tool for long-form storytelling. You can talk about why your product or service exists, what problems they solve, talk about various applications, interview end-users, etc…
What you can’t (or shouldn’t) do is try to pitch. Podcast listeners are a savvy bunch, and the minute they think they’re listening to an infomercial, they’ll nope out.
Tell an engaging story – the sales will follow.
Click here to watch the entire interview –