Every company has to put guidelines in place to make sure they are handling the data they have in-house correctly. They also need to make sure the data is cleaned and updated so the marketing and sales teams can use it in the most appropriate way to attract appropriate leads that will turn into repeat customers.
Kim Palmbush, an expert in the Data Governance space, can give companies some great ideas on how to get started. Here are some of the questions we discussed.
• Why is it important for companies to make sure their in-house databases are cleaned, updated, and compliant?
• I constantly have clients telling me they got a list and can they add it to their own database? What do they have to do first before they put those records in their database?
• Data Governance is a collection of processes, roles, policies, standards, and metrics that ensure the effective and efficient use of information. That all sounds quite overwhelming. Do you have some steps a company can take to get started?