“There’s a great story in every person… and our job is to actually find it.”
How well do you know your customers? If you are simply transaction based, you may be missing out on the incredible amount of data and power that comes from a relationship-based model.
In the latest episode of the B2B Marketing Excellence Podcast, Donna interviewed Greg Trauthwein, President & COO of New Wave Media. A B2B publisher, Greg shares his insights on how he and his team use the relationship with their customers as a compass when deciding the best directions for their organization.
Watch here on YouTube or listen on your favorite podcast platforms.