You hear a LOT of business professionals talking about the importance of knowing your “Why”. But have you thought about your “What”?
In the newest episode of the B2B Marketing Excellence Podcast, Donna spoke with Mitch Bettis, owner and president of Arkansas Business Publishing Group. While his organizations have a strong Why, he backs this up with three strong Whats – What we do, What we stand for, and What we aspire to become.
To learn more, watch here on YouTube or listen via your favorite podcast platform.