Too many sales professionals think that AI programs can do most of their work for them. It’s not that easy. Customization takes time, patience, and practice. And don’t get me started on prompting – that’s a whole new skill set to learn.
In the latest episode of the B2B Marketing Podcast, Donna and guest Matthew McClosky discussed the adoption and practical use of AI tools like chatGPT in sales and marketing. Matthew shared his own experiences with incorporating chatGPT into his sales process for prospecting and creating personalized outreach stories.
Watch here on YouTube or listen via any of your favorite podcast apps.