I worked with scientists and engineers for almost my entire corporate career. One of my superpowers is translating “geek” to “muggle” – helping engineers explain the cool things they do to the general public. But what about the other way around? Who is helping marketers speak to engineers in a language they understand?
In the latest episode of the B2B Marketing Excellence Podcast, Donna and Rick Ellis, Director of Audience Management of CFE Media & Technology, discuss the importance of effective communication with engineers and how to create marketing messages that resonate with them.
To learn more, watch here on YouTube or listen via your favorite podcast platform.