Making the sale is only half the battle. How do you build loyalty and trust so that your current customers not only stay with you, but become evangelists for your brand?
In the latest episode of the B2B Marketing Excellence Podcast, Donna spoke with Doug Glenn, the owner of Heat Treat Today magazine. They discussed the importance of industrial brands consistently being on multiple channels with their authentic voice. Doug shared how Heat Treat Today’s family-owned business has set them apart from other industrial publishers, fostering longer working relationships with non-family employees, heat treaters, and suppliers. They also discussed how Heat Treat Today’s mission to empower its readers with accurate and timely information has helped them build a loyal following.
To learn more, watch here on YouTube or listen via your favorite podcast platform.