So – are you completely overwhelmed when it comes to AI yet? It’s everywhere you look, and companies are popping up left and right and touting what sounds suspiciously like miracle cures for all your business woes.
In the latest episode of the B2B Marketing Excellence podcast, host @Donna and AI and content generation expert @Mitch Eisen had an in-depth conversation on how to break through the noise. They discussed the importance of AI tools for businesses, the need for companies to evaluate their objectives before adopting AI, and the benefits and risks of using generative AI in content creation. Mitch emphasized the potential of AI in refining ideas, generating new perspectives, and improving content quality. They also touched on the potential impact of AI on the workforce, the issue of bias in AI, and the role of social media and email in marketing strategies.
Watch the conversation here on YouTube or listen on your favorite podcast platform –