Like many things that were thought to be heading toward extinction (direct mail, independent bookstores, vinyl records) printed magazines and journals are starting to make a strong comeback. Especially when it comes to a targeted, niche B2B audience. And what better way to reach those specific markets than with a print ad.
In the latest episode of the B2B Marketing Excellent Podcast, Donna spoke with Kathi Gilleland, Senior Director of Marketing and Promotions at Sosland Publishing. Among other topics, they discussed the resurgence of printed media and how it can work as part of a total marketing program.
To learn more, watch here on YouTube or listen via your favorite podcast platform.