I spent the majority of my corporate marketing career in the Life Sciences. While a rather unique niche, there were many similarities with other B2B industries when it came to marketing and how to build a relationship with your clients.
In this episode of the B2B Marketing Excellence Podcast, @Donna interviewed Scott Vail from MJH Life Sciences. They spoke about how Pharma/Life science companies can ensure that their marketing efforts are reaching qualified, response-driven audiences. They also discussed what strategies are proving to be most effective for reaching and engaging with target audiences.
To learn more, watch here on YouTube or listen via your favorite podcast platform.