In this two-part podcast, host Donna Peterson and her guest Doug Glenn, Publisher of Heat Treat Today, talk about various marketing mistakes their companies made and what they learned from them. They then outline marketing tactics you should implement to be more effective.
They also discuss marketing philosophies that will help you build a relationship with your prospects that will instill trust, including:
- Stop talking about yourself and talk about your customer’s needs and challenges.
- You cannot help everyone – Specializing is scary but can be more profitable while you offer a better service.
- There is so much more to marketing that cannot be reported by the number of leads or the ROI
- Everyone is different and likes to consume different types of content
- Don’t rush to get marketing materials out if you do not have a cohesive plan in place.
Running a business can be exciting and exhausting at the same time. If you implement some of these basic marketing tactics, it will help you be a bit more relaxed so you can set up a strategy that will help your company grow year after year.