If the pandemic taught us nothing, it hammered home the need for companies to be highly adaptable when it comes to their businesses – especially when it comes to marketing.
In the latest episode of the B2B Marketing Excellence Podcast, Donna spoke with Tracy Beers, North American Marketing Manager for Wintersteiger. Tracy has to master multiple marketing channels for a company with multiple, disparate products and audiences. This has given her incredible insight into the need for flexibility and adaptability, while keeping a strong brand message across all communication channels.
Watch the conversation here on YouTube or listen on your favorite podcast platform –