If your Help Wanted ad is a list of “You Gottas” you are shooting yourself in the foot. Today’s job hunters are looking for more than just a paycheck. You are going to have to start thinking about marketing to potential employees with the same effort that you market to potential customers.
The latest episode of the Parker Web Partner Show is all about how to attract the right employees to your business. Darryl and Merrill spoke with Michael Cinquino, from SoHo Creative Studio, who created a fantastic Employer Toolkit to help businesses brand themselves to attract the best employees. We also talked about the difference between an employee and a contractor and when to use one or the other or both.
Watch it here on YouTube or via your favorite podcast platform.